How we’ve always done it

How many times have you sat in a meeting where the final answer to why something is being done a particular way is ‘That’s how we’ve always done it’? Every time I hear this statement I’m reminded of a story that was related to me some time ago.

A number of monkeys are put in an enclosure by a group of scientists. In the centre of the cage, attached to the roof by a rope, hangs a banana. Looking ripe and delicious, it’s too much for the monkeys to resist. As soon as the first monkey reaches for it, all five are sprayed with freezing cold water causing them to rapidly retreat. Each time one of them approaches the banana, all five are subjected to the same drenching. Very quickly the group learns not to reach for the banana.

After some time, the scientists replace one of the monkeys with a new monkey. The new entrant, unaware of the consequences starts to move towards the banana. It is immediately attacked by the other four, and continues to be attacked until it two no longer approaches the banana.

Over time, the scientists continue to replace the monkeys one at a time until eventually all of the monkeys have been replaced. Each new monkey coming into the enclosure sees the banana, each time they make a move towards it, each time the other monkeys attack until it too learns not to approach the banana.

Whilst the attacks continue for every new monkey, none of the original monkeys remain in the enclosure; none of the current group have ever been hosed down and none actually know why they need to attack when the banana is approached.

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Making Change Stick

The only constant is change

In the technology world we’re well used to the shifting sands that epitomise the environment, we’ve always lived with change and embrace it with a fair degree of gusto. In other industries, ones that may not have had a traditional basis in technology, their adoption rates have historically been a bit more ‘pedestrian’. But this world is waking up fast to their need to adapt and change, but in the awakening they are realising that the gap between their ambition and their ability to adapt can range from a crack to a chasm. There are more than enough challenges when determining the nature of the change that an organisation needs to adopt to meet the new opportunities without having to worry whether those changes will actually stick.

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